Seniors will soon be a quarter of our population. Yet they are among the most digitally disadvantaged in New Zealand. Most services, communications, and entertainment are online. However, many seniors cannot participate in these and are becoming more socially excluded.
Digital Seniors is a registered Trust to make collective action to better support seniors with technology.
Digital Seniors represents the digital inclusion of seniors, trying to turn senior’s frustration and embarrassment into enjoyment and self belief ‘I can do this’. Its approach is based on a friendly Kiwiana spirit which is intentionally relaxed, witty, and with a ‘can do attitude’. Its personality has three defining characteristics: helpful, playful, and friendly.